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Marketing, Ferrell, O C

Specifications

Book TitleMarketing
ISBN0547167474
EAN9780547167473
Date Of Publication20081229
Release TitleMarketing
ArtistFerrell, O C
Subject AreaBusiness & Economics
Publication NameMarketing
PublisherCengage South-Western
Item Length10.9 in
Publication Year2008
TypeTextbook
FormatHardcover
LanguageEnglish
Item Height1.1 in
Item Weight59.3 Oz
Item Width8.5 in
Number Of Pages736 Pages

What stands out about this textbook is the logical flow from basic to advanced ideas.

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